NCAA Launches New Campaign To Address Sports Betting

The NCAA has launched Draw the Line, a campaign prioritizing student-athlete education on the effects of sports betting while also addressing problem gambling for all who consume and participate in college sports.

The campaign debuts during the first week of the Division I Men's and Women's Basketball Championships and one of the country's busiest times of the year for betting. According to a recent report from the American Gaming Association, $2.72 billion could be wagered with American sportsbooks on this year's tournaments, nearly twice as much as is believed to have been wagered on this year's Super Bowl.

Draw the Line is aimed at college students and will run across social media channels. It also includes a membership toolkit for member schools and conferences to access resources that extend the campaign to their campuses.

Sports betting is legal in more than 30 states, and more than half of college-age students report having bet on sports at least once in the previous year.

According to a 2023 NCAA study, it's pervasive among 18- to 22-year-olds on college campuses, with 67% having engaged in sports betting.

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